Entrepreneur and TrackMaven founder Allen Gannett discusses the science behind creative success in The Creative Curve: How to Develop the Right Idea at the Right Time.
We have been lied to about the source of creative genius. We have been spoon-fed the notion throughout our lives that creativity is the province of a brilliant few. And that moments of insight come to us unbidden, in flashes of genius—through our dreams, or in the shower, or in a sudden moment of divine inspiration.
Recent research has revealed the science behind increasing our odds of achieving commercial success, whether in music, in writing, in creating a startup company, or in orchestrating an effective marketing campaign. In The Creative Curve, Allen Gannett overturns the mythology around creative genius, and reveals the real secret behind breakthrough commercial success—achieving the right balance between the unique and the familiar.
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